When I was a kid... I mean, uh, when I was twenty-nine, and I moved to Madison, I actually thought-- okay, this is a little embarrassing. I'm not quite sure how to phrase this.
You know that "Radisson" hotel chain? Well, I hadn't really heard of it before, (or paid attention to it? I don't know,) and I actually thought that it was unique to Madison, and it was called the Madison Radisson because it was so, like, rad. The Madison Radisson. Because Madison isn't just "rad," it's "radisson."